As a heavy industrial company BlueScope seeks to communicate its relevance to the general public in a way that breaks the stereotypical view of what a steel company is. IM Advertising worked with BlueScope to develop a strategy using television commercials and billboards to get its message across.

After developing a TVC concept that highlighted the role steel plays in people’s lives IMA worked with another STW Company, Singleton Ogilvy & Mather, to produce the commercial. The billboard design drew on the key messages of the TVCs to reinforce BlueScope’s commitment to future thinking.

 

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