JVC is one of the world’s leading brands of camcorders, competing against marketing giants such as Sony, Samsung, Panasonic and Canon. To boost sales in the critical Xmas period we implemented a cashback offer that was communicated through;

• Print advertising
• Instore Point of Sale
• Reseller catalogues
• Use of brand champions within major retail outlets

JVC achieved record sales and clear market leadership two weeks prior to Xmas.

 

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