BlueScope Lysaght is the market leader in steel building products and a long term client of IM Advertising. We were briefed to develop a new, contemporary design for their range of product communications materials.

We responded with a vibrant new look for their materials including product literature, technical materials, point of sale materials, customer newsletter and print advertisements. Supporting this we also developed a detailed brand guidelines manual to ensure clear understanding and control of the new design elements.

 

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