
Corporate social responsibility
Tank-A-Day program
The BlueScope Tank-A-Day program is an innovative school based engagement program...

Brand development
STEEL BY™ Brand
Partnership program
BlueScope supports its customers by
providing them with the tools to leverage
their association with BlueScope Steel...

Corporate positioning
BlueScope
As a heavy industrial company
BlueScope seeks to communicate
its relevance to the general public...

Brand development
SURELINE® steel power poles
Refresh of the positioning and market communications materials for BlueScope
Steel’s SURELINE® power pole brand...

Brand design
LYSAGHT® building products
New, contemporary design for their range
of product communications materials for
market leader...

Sales promotion
Toyota Group companies
Packaged deal campaign involving three
Toyota divisions – Material Handling,
Trucks and Finance...

Sales promotion &
brand development
Bloody Perfect
Campaign to target tradesmen specifically
with a tone and execution that appealed
to their style and interests...

Brand development
JLG
Company rebrand involving redeveloping
every customer touchpoint...

Sales promotion
JVC digital camcorder
$200 cashback
To boost sales in the critical Xmas period
we implemented a cashback offer...

Brand promotion
JVC Consumer Products
& Car Audio
We have over 10 years association in
maintaining the JVC brand through
effective, integrated marketing
campaigns and communication...

Brand promotion
Hagemeyer Brands
Hagemeyer represents many other brands
as well as JVC. These include Polaroid,
Filofax, Casio and JVC Professional...

Brand development
Huski Skid Steer Loaders
To enable the Huski brand to develop we secured the services of world motor cycling champion, Casey Stoner as the brand ambassador...

Brand development
OneSteel Reinforcing
brand reposition
New branding and marketing direction
for Australia’s largest steel
reinforcing manufacturer...

Brand development
Toyota Material Handling
The world’s largest manufacturer of forklifts is also the Australian market leader...

Brand development
Volvo Construction Equipment
Volvo is one of the heavyweights in the
world of earthmoving equipment...
