
Through the innovative STEEL BY™ brand partnership program, BlueScope supports its customers by providing them with the tools to leverage their association with BlueScope Steel by the use of the special STEEL BY™ brand partnership logo.
IM Advertising works closely with BlueScope to ensure that the program continues to evolve and deliver value to their customers. IM Advertising designs and produces the various program materials including selling tools, display materials, a quarterly customer newsletter, print advertising and electronic document templates for customer use.



