The BlueScope Tank-A-Day program is an innovative school based engagement program whereby BlueScope donates a water tank to an Australian primary school every day of the school year. Students are encouraged to take a greater interest in the issue of water management and saving through a dedicated website featuring games and downloadable activities.

The program is further supported by branded promotional materials distributed to all schools which register their interest online. IM Advertising played a key role in the strategic development of the program and designed and produced the campaign materials including the campaign website, giveaway items, downloadable project and activity sheets and campaign characters.

 

< Back to Our work